Product Discovery is an innovation technique that helps organisations to continually reinvent existing products in new meaningful ways or to create completely new products that provide significantly new customer value.
Participants of this hands-on & interactive workshop learn about the basics of successful product discovery and how human-centred design, a product thinking mindset, and lean startup methods can help to discover the right product for the right people, serving the right needs, and thereby drive business results.
Gain a better understanding of the journey of exploration and confidently lead through times of uncertainty.
Learn how to close the gap between business vision and the reality of customer needs.
Practice essential product discovery acitivites and identify crucial challenges.
Based on several examples and exercises, the participants get practical knowledge on how to apply helpful innovation tools like the Unstuck Map, The Excursion Model or Discovery Sprints in practice to understand the essentials of product innovation, and thereby learn how to run and apply better product discoveries in their product teams.